Resources
Presentations
CERTPOINT webinar: How Learning Technologies Impact Training, Sales and Marketing Functions
The sales function has many unique needs with regard to learning. Most learning content must be custom-created. Speed and ease of learning are essential. Time away from the field for learning is burdensome. Different groups of sales people may have different learning needs based on products, customers, or geography. Sales people may be mobile much of the time. Sales people need to connect marketing ideas and product knowledge to real-world sales situations, and ideally learning would be an everyday process.