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White paper: Three Key Trends in 2010

White paper: Three Key Trends in 20102010 is going to be a dramatic year for Learning and Development (L&D) professionals. On one hand there is the challenge: tighter budgets, the demand to do more with less, and an increasing risk that L&D is seen as irrelevant by employees, especially the younger workforce, who are adept at using existing electronic media to find the information that they need when they need it. How can we do more with fewer resources in this increasingly demanding world?

On the other hand lies the opportunity. Senior executives now see the need for skilled people, including those outside the enterprise - partners, and even customers. At the same time, learners' ease with social media and other electronic tools means that having to persuade them to use their computer or the internet for learning is no longer an issue. Together these factors should make this a fruitful year for L&D.

In this complex arena, there are three key areas where L&D must prove itself in 2010:

The challenge of social media

Mobile technology

Budgets, value and alignment

This CERTPOINT white paper examines what L&D professionals should do in these three areas, and how they can turn potential difficulties into successes.

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